And I thought, wow, that's a really good question.
Of course, goals give us focus. In a business world like writing, they give us benchmarks to aim for, and ways to grow. So I gave it some more thought, and this is what I've come up with. (I figured writing them down for my readers might make me more accountable once 2016 rolls around):
1. Release on a more regular basis. For me, this will (I hope) be every 3 months or so. This will enable me do solid promo leading up to a release, without feeling like I'm juggling book announcements. I felt this way in 2015, and I feel like some of my books didn't get the release attention they deserved.
2. Be more aggressive with my advertising, and as part of this, figure out how to best use Facebook ads. I've dabbled in them over the last few months. Some have done really well. Some have flopped. I still haven't figured out how to create foolproof ones.
3. Make a plan for the backlist titles I've gotten rights back to. These include my three One Night...books, but rather than re-release them as they are, I'm thinking of ways to rewrite and join them (right now they are stand-alone stories). They will likely be much heavier on the suspense, as well.
4. Experiment with Kindle Unlimited/Kindle Worlds. Much has been written about authors writing exclusively for Amazon (both the pros and the cons), and I think I may venture into these waters and see how I do.
5. Brainstorm a new series. I'm not sure if this will be for Samhain or my indie brand, but I have an idea (I may have mentioned it before) for a 5-book series of brothers living on an island off the coast of the Carolinas. But rather than a straight contemporary, I may mix in a little suspense. Or some cross-over to New Adult.
6. Continue to network and learn more about the publishing industry. And have fun!